From Vision to Sunday Morning

Social Church started as a vision: a new church, meeting in a school. What it didn't have yet was everything that makes a vision real to someone walking up for the first time — a look people would recognize, a voice, words for what they believed and why, and a clear way to get from the school parking lot to a seat in the auditorium on a Sunday morning. All of it had to come together at once, before launch day.

Before anything got designed, we worked through what Social Church wanted to be to the community — and how they wanted people to feel walking in the door. That became the foundation for the mission, vision, and core values language, which came before any of the visual system. From there we built the identity to match, and mapped the physical flow — parking lot to entrance to auditorium — so a first-time visitor never had to wonder where to go.

Social Church launched in January and has been packing services since — enough that they've added a third weekend service.

Fifteen spreads, start to finish — mission and values language through logo integrity, colour and type. Tap any page to read it.

Where the system actually had to work — on a shirt, on a flag outside a school, and in the hand of someone visiting for the first time.