The Brief
(Sample copy — replace with the real story.) AZ Garage Floors install polyaspartic and epoxy coatings across the Phoenix valley. Their old logo was a soft, gradient-heavy mark that looked like a thousand other contractors. They wanted something that read tough, local, and built to last — the same things their coating promises.
"Make it look like it belongs on a work truck, not a brochure."
The Challenge
The mark had to survive everywhere a contractor's logo lives: a truck door at 65 mph, a stitched hat, a one-color invoice stamp, a yard sign baking in Arizona sun. That rules out gradients and thin lines. It needed to hold up at two inches and twenty feet.
The Approach
We built a heavy, badge-style lockup rooted in old American auto and industrial signage. Condensed, blocked letterforms. A single confident orange against deep ink. A circular "AZ" seal that works on its own as an icon when the full lockup won't fit.
- One-color first. Designed in black, then color added — so it never depends on the gradient to read.
- Built for decoration. Tested against embroidery stitch counts and screen-print minimums before sign-off.
- A real system. Primary lockup, stacked variant, seal-only icon, and clear-space rules — handed off press-ready.
The Outcome
A mark the owner was proud to put on every truck in the fleet within a week. It reads instantly at highway speed and stamps clean on a single-color work order. (Drop real results, quotes, or photos here.)
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